Two kinds of friction drive users away
Quote
You have like the initial friction of on. And I mean, with an app or a service or anything, you have initial onboarding friction, that can turn users away from ever signing up in the first place. That's one kind. There's another kind of friction, which is a which is a slow build up
Episode 136: Moist Splits (episode page, opens in a new tab) 01:01:37 (play audio from this timestamp, opens in a new tab)
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Summary
Onboarding friction stops people signing up at all. The second kind builds slowly: rising ad load, monetization plays, a platform changing under you, less compelling content. People just float away and don't come back, which is why he let Netflix lapse after months of not opening it.
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Episode 136: Moist Splits (episode page, opens in a new tab) 01:02:09 (play audio from this timestamp, opens in a new tab)
And that thing leads to this slow, people just float away and they just don't come back
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Episode 176: Angel Number (episode page, opens in a new tab) 01:15:11 (play audio from this timestamp, opens in a new tab)
if you have somebody who you're trying to guide through that process as a podcast listener and they hit a wall like that, they're just done. I mean, like, I don't have time for this. Life's busy.
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