Effective propaganda provokes action, not belief
Quote
Propaganda is not about convincing people of things. Propaganda, effective propaganda does not care about convincing the other side of your position. Propaganda is about getting people to act. It's about provoking action.
Episode 210: Mothership Node (episode page, opens in a new tab) 00:26:03 (play audio from this timestamp, opens in a new tab)
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Summary
From Ellul: propaganda doesn't care about convincing the other side. It's about getting people to act, and if you're coming up with arguments you've already failed. Dave sees short-form video platforms built entirely on that principle.
Also said
Episode 210: Mothership Node (episode page, opens in a new tab) 00:26:51 (play audio from this timestamp, opens in a new tab)
And that's, to me, that's what all those video platforms, TikTok and Instagram reels and all that, it's just action, action, action, action.
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