Percentage splits are a support system that scales itself
Quote
So if all of a sudden my show grows, as you know, grows by a factor of 20. Well, then my support to you grows by a factor of 20 as well. And that's just like, to me, it's a beautiful, scaling sliding support system
Episode 110: Paws & Claws (episode page, opens in a new tab) 00:29:08 (play audio from this timestamp, opens in a new tab)
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Summary
If a service is paid through a 1% value split instead of $19.99 a month, its income grows automatically as the show grows. If the show grows 20x, so does the support. Dave calls it a beautiful sliding scale: nobody has to come back and ask for more because they sold too cheap at the start.