Paywalls don't do what people think
Quote
I'm already having to make decisions already. And I've only got, you know, four or five of these things. And I'm already like, Okay, I'll get like, what if I want to replace one with another, I have to make a decision, like paywalls paywalls, don't do what people think they do.
Episode 146: Ad-a-Lytics (episode page, opens in a new tab) 00:38:22 (play audio from this timestamp, opens in a new tab)
Speaker-labeled
Summary
Listeners can only afford a handful of subscriptions and soon have to choose which to drop, so paywalls limit reach and choice rather than reliably producing income.