Wisdom

A free listener isn't a lost subscriber

Quote

a person who's not going to pay you anything, is just never going to listen to your show period. Like you don't get anything from extra from that you're not, you're not creating a customer where there was not one before, you've already produced the content.

Episode 173: Pugnacious Proclivities (episode page, opens in a new tab) 00:26:31 (play audio from this timestamp, opens in a new tab)

Speaker-labeled

Summary

Human financial behavior is the same whether content is ad-supported, subscription or value-for-value. A person who won't pay you would never have listened behind a paywall either, so extra free listeners aren't lost customers. The content is already made. Advertising just puts a layer of fog over that, like paying a doctor through an insurer.

Also said

  1. Episode 114: Protoflexible (episode page, opens in a new tab) 00:25:51 (play audio from this timestamp, opens in a new tab)

    But all you're doing is you're just low, you're your art, you're artificially limiting, who can see your content to people who would have never paid you anyway.

    Voice-matched