Don't shortcut your show by going YouTube
Quote
in the commitment eventually does pay off, if you try to shortcut and just say I'm going to do YouTube, yeah. You're you're just cheapening your own product.
Episode 152: Drop the TOC (episode page, opens in a new tab) 01:30:01 (play audio from this timestamp, opens in a new tab)
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Summary
Building a real podcast audience is a commitment, but it pays off. Trying to shortcut by going YouTube and digital advertising just cheapens your own product.