Market the people already producing what listeners want
Quote
market market the people that are already there that are producing the content people want to hear.
Episode 162: Unwise Unwrap (episode page, opens in a new tab) 01:44:42 (play audio from this timestamp, opens in a new tab)
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Summary
If someone puts money into promoting the value-for-value ecosystem, don't spend it on Podcasting 2.0 itself; market the creators who are already there making content people want to hear.