Host-read ads work until they run too long
Quote
But that the problem with those shows, though, is they the reads are so long, I mean, you feel like you're just it loses your you loses you it loses the audience,
Episode 94: Bells Out (episode page, opens in a new tab) 00:16:16 (play audio from this timestamp, opens in a new tab)
Voice-matched
Summary
Talking with Chris Fisher, Dave praises shows like his and ATP for well-done, reasonable host-read ads, and calls Leo Laporte the master of the host read. The problem on those shows is length: reads go so long they lose the audience.