Wisdom

The IAB isn't evil, just irrelevant

Quote

The way I see the IB is not necessarily with contempt, it's just with irrelevancy,

Episode 104: A New Dump (episode page, opens in a new tab) 00:10:54 (play audio from this timestamp, opens in a new tab)

Voice-matched

Summary

Reacting to how wild-west ad measurement is, Dave says he doesn't hold the IAB in contempt; he sees it as irrelevant to Podcasting 2.0 because advertising isn't their game. His one irritation is the IAB charging people to put a veneer of legitimacy on the numbers.

Not in the audio. Transcript 'IB' = IAB (Interactive Advertising Bureau). The '$50,000' certification cost is cut off mid-sentence in the audio.