Exclusives drive platforms to edgy content and cheap audiences
Quote
They they're going to get cheap audiences that will only come if it's free. And using bargain basement content.
Episode 43: What are they building? Oh yeah that question and many more shall be answered (approx., from transcript intro) 00:25:29 (play audio from this timestamp, opens in a new tab)
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Summary
Looking at Spotify's remaining exclusives, Dave argues that brand safety is boring, so silos need extreme shows whose fans will follow them to a new app. Hosts were told to keep repeating that the app is free. The result: cheap audiences who only come because it's free, served bargain-basement content.