More ad inventory means lower CPMs for everyone
Quote
This is what everybody doesn't understand that dai the more the more people you have the sign up for Dai, the lower the CPMs. Get for everybody.
Episode 124: Undeplatformable (episode page, opens in a new tab) 00:47:00 (play audio from this timestamp, opens in a new tab)
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Summary
The more shows that switch to dynamic ad insertion, the more inventory floods the market and the lower CPMs go for everybody.
Also said
Episode 103: Where's Briana (episode page, opens in a new tab) 01:13:10 (play audio from this timestamp, opens in a new tab)
in my opinion, this is what is going to happen with programmatic. The more by its very nature of supply and demand by economic law, the more people who enable programmatic the lower the rates are gonna get
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Episode 133: It's a Lifestyle! (episode page, opens in a new tab) 01:08:55 (play audio from this timestamp, opens in a new tab)
So ultimately, this feels like a ray. The programmatic programmatic advertising just seems like a race to the bottom now.
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Episode 143: In the SCIF (episode page, opens in a new tab) 01:53:33 (play audio from this timestamp, opens in a new tab)
I mean the more the more you produce the like the the I think the if you try to take these seasons and go from like six episodes that they are now back up to like 2527 episodes like it used to be just make the problem worse.
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Episode 155: Landing Zone (episode page, opens in a new tab) 01:25:41 (play audio from this timestamp, opens in a new tab)
when these, when the ad space is unlimited, there's no floor to the CPM. There's no floor to the rate, it can just go.
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