Brand-awareness ads are background radiation
Quote
there's that back sort of background radiation level of brand awareness advertising, where it's just like, Okay, we, we just got to do this always.
Episode 158: Thingamajigger (episode page, opens in a new tab) 00:18:59 (play audio from this timestamp, opens in a new tab)
Speaker-labeled
Summary
Advertising has a permanent baseline of brand-awareness spending that never goes away and only fluctuates a bit, separate from specific push campaigns.