Wisdom

Once content can be filtered automatically, the ad model collapses

Quote

as soon as you can control in an automated way. What the what the content is? It's just it's your it's a complete collapse. Yeah. And you can't stop it because it just the same way that you can't stop.

Episode 157: BEP5 (episode page, opens in a new tab) 00:33:21 (play audio from this timestamp, opens in a new tab)

Speaker-labeled

Summary

Advertising worked until media went digital. As soon as people can control what they see in an automated way (TiVo, ad blockers), interruptive ads collapse, and you can't stop it, just like you can't stop spam filters.