Podcast ad attribution is a house of cards
Quote
All of this is just a completely flimsy House of Cards. Nobody. Nobody can attribute correctly. It's all a lie. Every bit of it.
Episode 148: Flop Out (episode page, opens in a new tab) 00:27:36 (play audio from this timestamp, opens in a new tab)
Speaker-labeled
Summary
Attribution schemes that try to link a download's IP address to a later purchase on some retailer's website are flimsy. Dave's blunt view: nobody can attribute correctly.