Wisdom

Advertising enshittified the same way Silicon Valley did

Quote

Advertising – has the same problem that Silicon Valley has. It hit a plateau in growth, and the answer, as we all know now, is they started to inshittify their products.

Episode 274: Vibe Cloning (episode page, opens in a new tab) 00:31:17 (play audio from this timestamp, opens in a new tab)

Voice-matched

Summary

When growth plateaued, Silicon Valley piled friction into its products to extract more dollars per user. Advertising has done the same over 40 years, slowly ramping up the friction of listening to or watching anything with ads in it.