Big players adopt a spec when it makes technical sense and the relationships exist
Quote
they made a lot of technical sense and it matched up with some things they wanted to do. There was a synchronicity there that happened over time.
Episode 266: Research Velocity (episode page, opens in a new tab) 00:40:33 (play audio from this timestamp, opens in a new tab)
Voice-matched
Summary
Apple doesn't adopt specs just because others wrote them. Apple Podcasts implemented Podcasting 2.0 tags because they made technical sense, matched things Apple wanted to do, and grew out of relationships built over time in the same rooms at conferences.
Not in the audio. The lead-in naming 'Ted and the fellers at Apple Podcasts' is in an Unknown-labeled cue just before the quote.