Wisdom

Ad blocking always happens; hiding ad slots won't stop it

Quote

That's the that's the thing. I mean, ad blocking is going to happen. It always does.

Episode 110: Paws & Claws (episode page, opens in a new tab) 01:23:35 (play audio from this timestamp, opens in a new tab)

Voice-matched

Summary

The common pushback against marking ad insertion points is that it enables ad blocking. Dave says ad blocking is going to happen regardless, as browser extensions show with messy heuristics. Do we really want podcasting to become that, like the old pirate-music days, instead of just making it easy?